#DrumCannes: Live updates from The Drum team at Cannes Lions 2015
Want to see what The Drum team is getting up to at Cannes? Every illuminating insight, the surreal moments and of course our take on the Lions Winners.Then tune into our live blog below for a...
View ArticleKeeping ahead of real-time: PubMatic president Kirk McDonald on adapting to...
Every year we see an increasing number of technology companies at Cannes Lions, an event once purely for advertising creatives. As a technology company leader, and regular Cannes attendee, what impact...
View ArticleFormer Google and Apple exec: ‘women stop saying just, you sound like children’
A former Google and Apple exec has urged women to stop using the word “just” at work because it undermines their authority and makes them seem “childish”.Ellen Petry Leanse, who worked as a marketer at...
View ArticleCoke’s CEO thinks ‘disciplined quality marketing’ spurs growth better than...
Halfway through its transitional year and the company is pleased with improving sales but knows there is still much work to do. Charging more for smaller packages in its developed markets has helped...
View ArticleTwitter hunts for CMO to provide marketing answer to slow user growth
A growing advertiser base, an increase in ad engagement and the arrival of new ad products reflect Twitter's “good progress in monetisation” in the quarter, said interim chief executive Jack Dorsey,...
View Article#IfIRanTwitter – What you told us you would change if you were put in charge...
After the news that Twitter has embarked on the hunt for new chief marketing officer to help boost user growth, The Drum asked social media users what changes they would make to the social network if...
View ArticleThe BBC is planning ‘strong and impactful’ marketing to relaunch BBC Three...
The scale of the plan reflects the broadcaster’s high hopes for a channel that will stream content around the clock and continue to commission original shows. Should the switch be approved by the BBC...
View ArticleMySingleFriend launches ‘dating school’ to woo people after a break-up
The thought of dating someone new after years of being with the same person can bring some out in a cold sweat, but the dating site, which was founded by TV star Sarah Beeny, is encouraging such people...
View ArticleMarketers now want media owners rather than media agencies
It’s a trend indicative of the shifting dynamic between advertisers and their agencies that is being fragmented by the way people are adopting digital media. And while nine out of ten respondents to...
View ArticleRugby World Cup 2015 marketing news hub
2015, the year England hosts the Rugby World Cup.Amid a home tournament, a flagging Fifa and a general growing interest in the sport marketers and brands invested heavily attaching their name to the...
View ArticleRugby World Cup 2015 marketing news hub
2015, the year England hosts the Rugby World Cup.Amid a home tournament, a flagging Fifa and a general growing interest in the sport marketers and brands invested heavily attaching their name to the...
View ArticleFortune mag profiles Lex Luthor in Batman vs Superman partnership
Fortune Magazine has published a profile of DC super villain Lex Luthor to publicise the release of Warner Bros. Pictures’ Superman vs Batman.Kicking off a ‘viral’ marketing campaign with a surreal...
View ArticleWhy are marketers increasingly mulling in-housing?
The UK's leading brand-side marketers are increasingly unhappy with their agencies over their ability to handle the growing demands of cross-screen campaign management, as ad tech issues increasingly...
View ArticleFormer Google and Apple exec: ‘women stop saying just, you sound like children’
A former Google and Apple exec has urged women to stop using the word “just” at work because it undermines their authority and makes them seem “childish”.Ellen Petry Leanse, who worked as a marketer at...
View ArticleCoke’s CEO thinks ‘disciplined quality marketing’ spurs growth better than...
Halfway through its transitional year and the company is pleased with improving sales but knows there is still much work to do. Charging more for smaller packages in its developed markets has helped...
View ArticleTwitter hunts for CMO to provide marketing answer to slow user growth
A growing advertiser base, an increase in ad engagement and the arrival of new ad products reflect Twitter's “good progress in monetisation” in the quarter, said interim chief executive Jack Dorsey,...
View Article#IfIRanTwitter – What you told us you would change if you were put in charge...
After the news that Twitter has embarked on the hunt for new chief marketing officer to help boost user growth, The Drum asked social media users what changes they would make to the social network if...
View ArticleThe BBC is planning ‘strong and impactful’ marketing to relaunch BBC Three...
The scale of the plan reflects the broadcaster’s high hopes for a channel that will stream content around the clock and continue to commission original shows. Should the switch be approved by the BBC...
View ArticleMySingleFriend launches ‘dating school’ to woo people after a break-up
The thought of dating someone new after years of being with the same person can bring some out in a cold sweat, but the dating site, which was founded by TV star Sarah Beeny, is encouraging such people...
View ArticleMarketers now want media owners rather than media agencies
It’s a trend indicative of the shifting dynamic between advertisers and their agencies that is being fragmented by the way people are adopting digital media. And while nine out of ten respondents to...
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